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Kattuyanam Red Rice – Grain with SuperPowers!

Kattuyanam Red Rice – Grain with SuperPowers!

One of the most consumed grains in the world is Rice. For many in our families, a meal is incomplete if rice is not eaten in our meals. This edible starchy cereal grain, a mainstay in our breakfast, lunch & dinner is a good source of glucose that the body needs for its energy. Having said that, regular consumption of polished rice grains causes not only obesity but also could be one of the culprits for the onset of diabetes. So it’s very important we choose our rice grains with a good knowledge of its origins and the benefits

We, at Let’sLive, present to you Red Rice – A grain with such SuperPowers, you would be left wondering how you can start off on it today! Don’t take our word for it. Just read on to know more.

Cultivation Areas

Red rice, also known as Kattuyanam rice is one of the native varieties cultivated in South India especially in Tamil Nadu.  It is normally cultivated during the Samba (July 15th to January 14th ) season. This variety of rice grows very tall, approx 100cm and is very hardy. It is said that the stalks grow so high that they can hide a wild elephant easily. Hence the name Kattu(forest) Yanam(Elephant) rice for this variety. It takes about 125 to 135 days for this crop to yield. Usually, rice/paddy cultivation needs a lot of water but this variety is drought resistant. Also, no pesticides are needed for Red rice cultivation. The grain is hardy and nutritious. Apart from providing health benefits it also provides environmental benefits like increasing fertility and water retention capacity of the soil. It can withstand flooding to a great extent. This variety of rice can be cultivated in any climate as it can survive the driest conditions.

Red Rice – Kattuyanam rice (Tamil name)

Red Rice is a rice variety with amazing health benefits derived from its rich content of antioxidants, iron, manganese, vitamin B, and vitamin E amongst many other nutrients. Red rice contains red husk and is loaded with the goodness of natureThe presence of anthocyanin pigment on the outermost layer of the rice kernel is what gives it its attractive Red color. Anthocyanins are colored water-soluble pigments, which are responsible for the colors – red, purple, and blue in fruits, grains, and vegetables. This rice is unhulled or partially hulled, and has a red husk, unlike the more common brown rice. Nutty in flavor, red rice has high nutritional values, compared to the polished rice varieties. Red rice has 10 times more antioxidants than brown rice. Red rice is also very rich in essential nutrients, iron, vitamin, phosphorus, and fiber. Not only is the grain useful, but the hay of this paddy variety is used for making thatched roofs and as fodder for cattle. Flattened rice made from this rice variety is suitable for making rice payasam/sweet porridge (a South Indian sweet dish).  It is also suitable for the preparation of idly, dosa, idiyappam, and other favorite rice varieties. 

What is Anthocyanin?
Anthocyanins are colored water-soluble pigments belonging to the phenolic group. Anthocyanins responsible for the colors, red, purple, and blue, are in fruits and vegetables. Berries, currants, grapes, and some tropical fruits have high anthocyanin content. Red to purplish blue-colored leafy vegetables, grains, roots, and tubers are edible vegetables that contain a high level of anthocyanins. As it acts as an antioxidant, it helps in fighting free radicals.

And What are Free Radicals?
Free radicals are toxic by-products of oxygen metabolism which can cause significant damage to living cells and tissues. So antioxidant-rich food is necessary to fight the free radicals (oxidative stress). Anthocyanin also has anti-inflammatory, anti-cancerous, and anti-viral properties.

Red rice, the Super Grain!
Cultivation of Red rice is very hardy and so the cultivation is usually done via organic farming. As mentioned earlier it does not require as much water as other rice varieties and can withstand drought conditions. It requires less labor for ploughing, weeding, and management as compared to other rice varieties. This paddy does not need any pesticides or chemical fertilisers.

Red Rice –  Let’sLive Products
Let’sLive procures Red rice from its farmers directly. The produce is carefully stored after harvest and sent to our customers after due testing. No preservatives are used for storage purposes. As and when orders are received, the product is cleaned and sent to customers directly. Our technically qualified team coaches and transfers advanced technology in farming and harvesting techniques to our farmers to better utilize resources and save the environment from unnecessary wastages.

Kattuyanam Red Rice

Nutritional value of Red Rice

Nutrition value per 100g

Name Amount  Unit
Energy 356 Kcal
Protein 8.89 g
Total lipid (fat) 3.33 g
Carbohydrate, by difference 75.56 g
Fiber, total dietary 2.2 g
Sugars 0 g
Calcium 0 g
Iron 2.4 mg
Sodium 0 mg
Vitamin C 0 mg
Vitamin A 0 mg
Fatty acids, total saturated 0 g
Fatty acids, total trans 0 g
Cholesterol 0 mg


Red Rice –  An organic produce

We wish to educate our customers that the rice purchased from Let’sLive is 100% organic, i.e, no insecticide or pesticides have been used. Since the rice is packed as harvested, it attracts life around it. Harvested rice is full of energy and vitality, naturally it attracts bugs. This proves the organic nature of our products. We request our customers to transfer the contents immediately into an air-tight container for storage after it is opened. A piece of red chilli and a few neem leaves will enhance the shelf life of the produce.

Our Farmer’s Sharing


About Let’sLive

Let’sLive is a social empowerment enterprise committed to enhancing and improving the livelihoods of tribal and farming communities. We work directly with small-scale farmers so that our customers can get access to products that are natural, pristine, and picked from the lap of nature. We encourage and provide advice for practicing ethical farming and eco-friendly methods to all those who partner with us.

At Let’sLive we are passionate about bringing in 100% all-natural and healthy products directly from the farming and tribal communities to your doorstep like Pure Raw Honey, Traditional varieties of rice, etc. We want our consumers to enjoy and have direct access to the products that are pristine and picked directly from the lap of nature. The mandates by which we operate are:
* Value every life around us by encouraging ethical farming
* Leverage local knowledge and promote legacy harvesting practices with high hygienic standards
* No preservatives or artificial processing on any of our products
* Each product can be traced back to its origins and the people involved in its making
* Educate consumers on the importance of consuming rich and natural local produce

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